Isn't a My Way ad campaign ironic? We really think My Way provides a better user experience than Yahoo!, so naturally we want everyone to know about it. To get the process started, unfortunately, requires that we advertise. So why do we advertise predominantly online? Compared to TV, radio and print/outdoor advertising, the Internet is the most cost-effective advertising medium. Television commercials have seldom worked for dot-coms (remember the sock puppet?), radio listeners have the option of changing stations during commercial breaks, and print and outdoor advertising don't always allow the reader to go from the ad to the web site in a timely fashion. An analogy: When asked why he robs banks, Willie Sutton responded, "Because that's where the money is." Likewise, to attract Internet users, we decided to advertise online. All that being said, we'd rather not spend ANY money on advertising. It is our hope that word of mouth will take over. In other words, if everyone who likes My Way tells, let's say, five people each about the site, then you won't see any My Way ads on other sites. Best of all, we'll be able to put the money we would normally have to spend advertising into other things, like new features and site improvements. So yes, it is rather ironic (and even a little funny, you have to admit) that My Way - the site that doesn't have banner ads, pop-ups, pop-unders and spam - is advertising on other web sites. But the good news? Now that you've found My Way, you never have to see another one again. What's the origin of the "Yahoo! is toast." phrase? Is it just me? Any response from Yahoo?